Global brands are under pressure to drive growth, protect margins and defend against increasingly sophisticated AI-driven fraud, all while delivering superior customer experiences in every market they serve.
To help brands eliminate the compromise between revenue and risk, ESW and Forter have announced a strategic partnership to help retailers scale their cross-border operations while delivering secure, frictionless customer experiences worldwide.
When a brand expands into a new market, fraud and payment performance rarely mirrors what is seen domestically. Authorization rates vary, issuer behavior differs by region, payment preferences shift, and fraud patterns evolve. As AI reshapes cross-border commerce, influencing both how consumers purchase and how fraud scales, getting two things right has never been more important: localizing infrastructure for every market and accurately identifying who is behind every interaction.
By aligning ESW’s cross-border product capabilities with Forter’s AI-powered Identity Intelligence, merchants gain a single decision layer that improves approval accuracy, optimizes payment performance, and protects revenue across markets.
“Global expansion brings immense opportunity, but it also creates new layers of complexity across fraud, payments and customer experience,” said Kerry Hudson, SVP of Global Sales and Alliances at Forter. “Our partnership with ESW removes that barrier. Together, we’re helping brands enter new markets securely and deliver the seamless experiences today’s global consumers expect.”
“ESW enables brands to sell into more than 200 markets with localized solutions for payments, logistics, and compliance,” said Tonia Luykx, Chief Revenue Officer at ESW. “Partnering with Forter enhances our ability to deliver not only speed and scale but also the highest standards of security and shopper confidence, essential for sustainable international expansion.”
This partnership represents a shared commitment to driving growth and innovation in global ecommerce by combining advanced technology with deep market expertise. Global brands working with Forter and ESW can expect:
- Seamless international expansion with secure, localized experiences across 200+ markets.
- Real-time, automated fraud and abuse prevention that reduces friction and increases approvals across the entire customer journey
- Increased authorization rates and reduced payment costs across every market.
- Actionable insights to optimize operations and drive cross-border revenue.
With Forter and ESW, global brands can scale faster, reduce risk, and deliver trusted commerce experiences that power long-term growth.
To learn more about how Forter and ESW can work for you, visit forter.com/partners/esw.
