B2B2C, Coordinated
Run global commerce across partners, platforms, and channels through one operating model
The Situation
With the removal of the $800 de minimis threshold, all US imports are now subject to duty.
For DTC retailers, duties are calculated on the retail price, increasing landed costs, reducing margin, and forcing pricing decisions that impact conversion and customer trust.
The Solution
ESW enables retailers to operate through a different import model. Through our US entity acting as Importer of Record, goods are imported at wholesale value. Duties and tariffs are calculated on that value rather than retail price, reducing landed costs while maintaining a consistent customer experience.
This approach improves margin, supports competitive pricing, and ensures compliance within a model designed for cross-border commerce at scale.
$60 or $24?
That’s the B2B2C difference.
Retail Import
$60 duty
$500 retail item
B2B2C Import
$24 duty
$200 gross item
Operate Across Channels Without Fragmentation
- Unified transaction model
Consistent checkout, payments, and pricing across every partner and market - Coordinated operations
Fulfilment, delivery, and returns aligned across partners and regions - Embedded compliance
Tax, duties, and regulatory requirements handled within the model - Centralised visibility
One view across channels, partners, and markets
Run B2B2C as one system
See how ESW helps brands scale across partners, platforms, and markets without fragmentation
Why ESW
A Partnership in Making Real Choices
At scale, payments, compliance, localisation, logistics and customer experience do not operate independently. They interact.
Choices made early shape performance years later, often in ways that are difficult to reverse. ESW becomes your partner in these critical choices.